Here is my proposal for my end of year show and how I have come up with the branding with reasoning to the colour palette and origami styling to logo type.
For this I have taken in consider that as all designers our key tools of trade is the Adobe Creative Suit and for the end of year show this is what I have designed.
Each colour way is disciplined to a job role in which will be carried out as a group on the D4DM course and to suit those roles each Adobe application that is used to do so is assigned to that job via application colour.
The header and complimentary type are chosen due to how much of an effect they have on the viewers eyes, I wanted it so that even when reading something bold your not struck by over powering type and yet when reading sub messages the type is not too thin yet to over powering.
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