Cassie's Cakes | Branding

I have got a new client called 'Cassie's Cakes' and this young lady makes custom cakes/cup cakes for all occasions whether it is birthdays, christenings and weddings etc and she has some good cake talent.

SO basically Cassie needs an image in which establishes what she does and in which she wants to appear to the customer.

my approche to this is having an identity that will fit with the range of designs she does which is a mixture of kiddy, stylish and creative designs. So what I have done is gone through various typography to suit the image of being a cake maker and making easily transferable.


Below are the designs and colours that had been narrowed down to but the colours are not set on.

The styles are more homely with how the type is set in the circle and the choice of two typefaces are to resemble a more feminine touch in the name Cassie then hitting it with the slick calligraphy type in cakes to show the artistic flare in which that the cakes Cassie make.

The typefaces are fitting with the image of a high end deli/confectionary business.

Moving on from the designs they had been further narrowed down to three designs and a colour pallet that was chosen by the client.

Colour pallet

Above is the colour pallet that I had come up with which agreed with the client is how they wanted to look and the various tones that are there to give off.

The colours are not heavy on the eyes also having them blend together is easily done but further more it gives off a cool and relax balance to the logo and how you feel when looking at the brand.

Next approach was to apply these colours to the chosen three logos to see a match.

The final three designs have now been added to final addition of the new pallet in which the client will pick on which colours she feels suits her more to take further to her business cards.

The design and approche to this branding has been to minimize the cost of promoting down. So the with the style being circle the client is able to get them printed on circle stickers which then can be added to the plain white boxes she places her cake in as form of catering identity and advertising and the addition of business cards which will be designed next a form of connecting with people then soon to move on to Facebook page to show her work, promote and most important customer feed back.

Lastly I would like to thank Christine Charnock (UNI BUDDY) for providing me this lead in help with freelancing I appreciate this a lot. check her out christinecharnock.co.uk and Twitter @c.charnock.

D4DM End of Year Show | Branding

Well the end is upon us and the show must go on....

Here is my proposal for my end of year show and how I have come up with the branding with reasoning to the colour palette and origami styling to logo type.

For this I have taken in consider that as all designers our key tools of trade is the Adobe Creative Suit and for the end of year show this is what I have designed.

Each colour way is disciplined to a job role in which will be carried out as a group on the D4DM course and to suit those roles each Adobe application that is used to do so is assigned to that job via application colour.

The header and complimentary type are chosen due to how much of an effect they have on the viewers eyes, I wanted it so that even when reading something bold your not struck by over powering type and yet when reading sub messages the type is not too thin yet to over powering.

Final Major Project - Swarve @ Gooey Creative | Catch Up

Wow its been a while since I have updated what I have being doing for Swarve sooo here is a quick catch up on where I am at with this project.

Here is the final logo that the client had chose for the branding of the online shop:

Final Logo

Following on from this I had started looking at what is already around from the upper-class range in styles and also online shops that sell clothing though would be in comparison to 'Swarve'.

Mood Boards

These mood boards are showing they types of profiling that 'Swarve' is aimed towards and also the other companies that are already out there when it comes to high end mens accessories whether that is through direct name brand or through 3rd party sellers with online shops.

Website

Above are two variations of how I had imagine the home page to look for the client. The thoughts behind this was to keep it like a catalogue styling so that the appearance would not be too heavy on the eyes with many images scattered around but to have a hero shot at the top and then simplify the seasonal information towards the bottom.

The colour scheme as of yet has not been decided on but following on through the process the scheme has been chosen by the client.

At the bottom of the page there are the key information that is needed to ensure that the user are informed abou the card options that are available to pay by and also accessibility.

Site layout

This site layout shows the the linkage between the pages that are on the site and how the flow of the website will work.

following on from this I had mocked up how the content would be laid out when one of the collection range is chosen.

Collection Layout

Moving on I had added some content to the pages on certain products to show how they would be shown on the site and further more going on to buying how the page would be shown for more information and quantity selection.

To cut this short I have chose a selection of pages to show saves it getting long a boring because layout wise they are the same but just the content that differs. 

Selected pages with content

The website is going to be authored in Wordpress and Magento for selling online.


(Sorry for the long catch up XD)